Lately, I’ve been researching popular visual artist blogs online, in an effort to increase traffic to my blog. I have realized that I am one of the very few visual artists in academia who blogs and is highly active in social media. You would think being unique in this way would be an automatic advantage. However, I still get the feeling that most of the academic art world looks down on social media and blogs. Although I have no intention of stopping, I’ll admit that I am sometimes embarrassed by my active web presence for this reason.
On the other hand, I have to remember that accessibility is really important to me, and being active online is a big part of that. The problem is, that accessibility can sometimes be seen by experts in the field as dumbing down the content. At the same time, if I sacrifice that accessibility, I risk shrinking my audience to the few who are educated in my field. I’m constantly working to maintain a delicate balance so that I can present sophisticated content that is also understandable to the layman.