Harsh Realities at Art Prof

The heart of Art Prof’s mission is to make our visual arts education content free and available to everyone.  Now, 3 years into this project, there are some harsh financial realities that we have to face.

Our Kickstarter funds were the launching pad that enabled us to actually create Artprof.org and turn our abstract ideas into a tangible, fully functional platform. We purchased tons of video/sound equipment, paid our Teaching Assistants for one year, hired our web developer, amongst other costs.

Some people might think that the $30k we raised would make us flush with cash, but that simply was not the case.  Despite the Kickstarter funding, Thomas Lerra, myself, and Alex Hart still had to keep working on a volunteer basis.  Even then, we knew that we had to keep scraping the bottom of the barrel, cut corners on almost every expense, and squeeze every last cent. I’m quite frankly amazed that we were able to make $30k last for this long.

On top of launching our site/producing content/marketing over the past year, we have been constantly pursuing all other means of raising funds:  we have been courting several sponsors non-stop for the past year, we’ve researched all kinds of grants, and looked for private donors. Basically, we have tried everything that was within our means, given everything else that was going on.

While we will continue to keep chipping away at these initiatives, we can no longer wait around. Art Prof needs a financial solution now. We are at a fork in the road: our funding is gone, and we have to figure out how to stay alive.

Either we get enough donations to stay alive, or we will have to set up a paywall. 

I really, really, don’t want to have a paywall on Art Prof.  Yet we can’t pay for Art Prof out of our own pockets long term. (we have already done plenty of that) The scope of Art Prof is far too big for that to even be a possibility.

While a paywall would certainly be the easier solution, I always go back to thinking about the teen from Nigeria, who wrote to me 2 years ago. She told me that there was no art program at her school, but that when she found my blog, she saw “a glimmer of hope.” I remember the retired adult who wrote to me and said that because of his disability and lack of finances, he will never be able to pay for an art class. Art Prof was the art class that would always be open for him. Help us keep our classroom door open to these people.

Please donate, every amount counts!



ART PROF is a free, online educational platform for visual arts for people of all ages and means. artprof.org features video courses, art critiques, an encyclopedia of art supplies, and more.

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